Amee Singh

Strategic Marketing, Program/Product Management, Corporate Communications

Leesburg, VA 20175
Job Function
Management & Business, Marketing & Advertising, Media & Communication
A seasoned professional bringing over 20 years of expertise in strategic and tactical marketing and sales, management of diverse teams, market intelligence, and both internal and external communications.
 

Timeline

'17
'16
'15
'14
'13
'12
'11
'10
'09
'08
'07
Advisory Board Member
Immersive Marketing Technology
Product Marketing/Program Manager
Compusearch
Sr. Director of Marketing
FranConnect
Founder/Chief Client Officer
Marketüd
Sr. Director Marketing Communications
Current Analysis
Sr. Manager/Head of Marketing
Customer Value Partners
 

Work Experience

    • Advisory Board Member
    • Immersive Marketing Technology // Aug '16 - Present (8 Months)
    • Serving as an executive marketing advisor for an event technology start-up: http://www.immersivemarketingtech.com.

      • Created a strategic communications roadmap to attract investors and beta testers.
      • Working on a project basis to develop product specifications and messaging for targeted prospects/events.
       ...More
    • Product Marketing/Program Manager
    • Compusearch // Oct '15 - Jan '17 (1 Year, 4 Months)
    • Led Product Marketing for GovCon Contract Management software provided as either SaaS or on-prem. Managed Reverse Auctions program working with government clients and leading market-making activities on the vendor side.

      • Developed Reverse Auction process documentation and training materials for both internal and external audiences.
      • Led government survey and outreach programs designed to enhance Reverse Auction product development and increase product usage.
      • Led vendor outreach programs to ensure successful government Reverse Auctions.
      • Created a product marketing strategy designed to increase product awareness and drive lead gen.
      • Brought in over 160 Sales Qualified Leads in less than five months through targeted demand gen campaigns.
      • Spearheaded market research efforts to identify and detail target accounts as well as maintained comprehensive knowledgebase about competitor activities.
      • Developed a seminar series geared towards creating an exclusive networking community of GovCon compliance and contracts executives.
       ...More
    • Sr. Director of Marketing
    • FranConnect // Jan '15 - Oct '15 (9 Months)
    • Led marketing operations and communications for a leading provider of SaaS tools for the franchise industry.

      • Planned and executed trade show exhibit from ground up, including creating best practices content, marketing and sales surveys and analysis, 20x20 booth design and messaging, direct mail campaign, and pre- and post-conference lead generation campaigns in less than six weeks.
      • Created and implemented marketing plan, including calendar, budget, KPIs, and ROI metrics for strategic initiatives.
      • Spearheaded internal communication and special program efforts targeted at engaging employees.
      • Collaborated with Sales executives to create a cohesive sales and marketing strategy.
      • Directed public relations efforts through PR agency, including executive interviews, bylined articles, client and partner PR collaboration, and press releases.
       ...More
    • Founder/Chief Client Officer
    • Marketüd // Jul '13 - Dec '14 (1 Year, 6 Months)
    • Provided marketing strategy, product launch, branding, communications development, and advisory services for a variety of executive level clients.

      • Planned and implemented a ground-breaking product launch strategy for a leading IT and telecom market analyst firm. Results: client was able to hit 96% of an aggressive sales revenue goal within three months of launch.
      • Provided capture planning and proposal management for a small, woman-owned Human Capital and IT solutions government contractor. Results: USCG proposal resulted in award within two weeks.
      • Directed the rebranding, positioning and website refresh for a variety of clients, including an IT and Program Management consulting firm, elder care planning services organization, and CPA firm.
      • Developed and presented small business marketing training sessions at a variety of venues, including local networking seminars and the Mason Enterprise Center.
      • Served on Board of Advisors for an e-commerce start-up, driving development of messaging, presentations, and corporate website development in order to attract investors and retailers, as well as prepare for launch to consumers.
       ...More
    • Sr. Director Marketing Communications
    • Current Analysis // Mar '12 - Jul '13 (1 Year, 4 Months)
    • Led all marketing initiatives for a leading IT and telecom market intelligence firm, including marketing strategy, product marketing, public relations, lead gen campaigns, sales strategy, channel development, and internal communications.

      • Created and launched campaigns targeted at high level executives of Fortune 500 companies to keep them apprised of major market direction changes and new resources available.
      • Developed product launch strategies and tools and developed related training for sales and analyst teams.
      • Managed marketing automation vendor relationships and evaluated and directed implementation of SaaS tools, such as Salesforce, Vocus, Cision, and Act-On.
      • Directed email campaigns, event participation, speaking engagements, and marketing activities around major conferences, working with various stakeholder groups.
      • Doubled lead generation, including an increase in pipeline opportunities of 125%, via multi-faceted marketing campaigns in less than nine months.
      • Managed social media presence on Twitter, LinkedIn, and Facebook, leveraging tools such SocialBro, Hootsuite, and Simply Measured.
      • Managed all PR efforts, including press release development and building relationships through media outreach, leading to analyst quotes in highly respected media outlets such as Forbes, Wall Street Journal, Financial Times, CNN Mexico, USA Today, and many others.
       ...More
    • Sr. Manager/Head of Marketing
    • Customer Value Partners // Oct '06 - Mar '12 (5 Years, 5 Months)
    • Headed up marketing for a business and IT consulting firm focused on CRM, cybersecurity, Agile development, performance management, and contact center operations transformation for Telecom, Healthcare, and Government clients.

      • Managed the knowledge mapping and development for an Intranet based on Plone CMS/Zope.
      • Evaluated and managed vendor and channel/partner relationships to supplement lead generation and business development activities. Created roadmap for lead generation activities.
      • Directed all corporate public relations, including managing external agency, developing press releases, working with subject matter experts on by-lined articles, and developing relationships with key media contacts.
      • Directed company brand building through awards nomination efforts, media outreach, support of partnership and business development endeavors, and evaluation and management of vendors. Brought in 19 awards over a six-year period.
      • Managed internal communications, including monthly newsletter, quarterly All-Hands, monthly managers training sessions, corporate Intranet, and quarterly employee awards.
      • Created ongoing strategies for online marketing initiatives, including email newsletters, lead generation campaigns, blogs, and other social media avenues such as Yammer, Twitter, Huddle, Facebook and Google sites for collaboration efforts.
      • Participated in capture planning process and led executive level proposal teams from multiple organizations for Federal proposal efforts with a win rate of over 75%.
       ...More
 

Education

    • Master's Degree (Completed) // Business Administration
    • George Mason University
    • Bachelor's Degree (Completed) // Economics
    • University of Virginia
 

Skills

Learning
Intermediate
Advanced
Expert
 

Keywords

Marketing Strategy Sales Strategy Communications Market Intelligence Business Development Program Management Product Marketing Business Process Management Social Media KPIs Go-to-Market Strategy Surveys Public Relations Product Launch Lead Generation Metrics Operations Pipeline Content Digital Executive Advisory
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