Joe Weinlick

Connector of dots

King Of Prussia, PA 19406
Job Function
Marketing & Advertising
Marketing and advertising executive adept at brand development and promotion, team building, and strategic planning.
 

Work Experience

    • Senior Vice President of Marketing | Beyond.com
    • King of Prussia, PA
    • Lead a marketing team of over 20 employees building The Career Network brand as the leading destination for professionals who want to take control of their careers.

    • Vice President of Unified Marketing | Godfrey Advertising
    • May '11 - Apr '12 (11 Months) | Lancaster, PA
    • Led the reinvention of the 2nd largest B2B agency in the United States. Cultivated a process and culture shift that reinvigorated the brand.

    • SVP, Chief Brand Strategist | Brownstein Group
    • Jan '04 - Jun '11 (7 Years, 5 Months) | Philadelphia, PA
    • Led brand planning department that developed brands and strategies for clients including IKEA, Microsoft, Bimbo Bakeries, the Chidren's Hospital of Philadelphia, Comcast, and J&J Snackfoods.

    • Founder and Managing Director | Iliad Interactive
    • Nov '01 - Mar '04 (2 Years, 4 Months) | Philadelphia, PA
    • Founded and grew an interactive marketing firm that designed websites and campaigns for Mannington Mills, Lily Pulitzer, and Aon and also served as a digital outsource partner for several Philadelphia ad agencies.

    • Chief Creative and Marketing Officer | Earle Palmer Brown, Digital and Direct
    • Dec '99 - Jan '02 (2 Years, 2 Months)
    • Established and grew the interactive division of EPB, leading the team in the sale, design, and development of websites and interactive campaigns for the U.S. Treasury Department, the Social Security Administration, Colonial Williamsburg, and Novartis.

    • Director of Marketing | McGettigan (acquired by Maritz)
    • Jan '97 - Jan '00 (3 Years)
    • Led development of the McGettigan brand and product offering as it expanded its footprint nationally and grew to manage $500MM in meetings and travel.

    • General Manager, Eastern Business Unit | McGettigan Partners
    • Jan '95 - May '97 (2 Years, 4 Months)
    • Managed business unit responsible for managing over $150MM in meetings, incentives, and product launches for companies including Merck, Prudential Securities, and Wyeth. Managed a team of over 50 employees and served on the executive leadreship team.

    • Director, Creative Services | McGettigan Partners
    • Feb '90 - Mar '95 (5 Years, 1 Month)
    • Founded in-house creative agency that generated $2MM in revenue in the second year of operation. Managed a team of eight art directors and copywriters.

    • Marketing Manager | Computer Expressions
    • Apr '89 - Apr '90 (1 Year)
    • Developed and implemented sales and marketing campaigns for a start-up company.

 

Education

    • Bachelor's Degree (Completed '89) | English
    • University of Pennsylvania, Philadelphia, PA
    • Sep '85 - May '89
 

Skills

  • MARKETING | Expert
  • BRANDING | Expert
  • ADVERTISING | Advanced
  • PR | Advanced
  • DIGITAL | Advanced
  • SOCIAL MEDIA | Advanced
  • TEAMBUILDING | Advanced
 

My Beyond Moment

I was not looking to move, but still looked at my Beyond.com Career Updates periodically. I saw a posting for the VP of Marketing position, threw my hat into the ring, and here I am!
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