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Article in Marketing & Advertising

Notwithstanding its odd monkey mascot, MailChimp means serious business with regards to email marketing. It’s a cloud-based facility for organizing email marketing ...
Article in Marketing & Advertising

You’ve come a long way since you started your humble business. After so many years, all your sacrifices have paid off. You’ve built a large clientele, ensuring that ...
Article in Marketing & Advertising

At the end of 2013, Pinterest rolled out a feature called promoted pins, which gave advertisers a chance to stand out in a crowded marketplace. This free feature is now becoming a ...
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From many advertising industry pundits' perspectives, Marissa Mayer's decision to hire Henrique de Castro was a poor one. Nevertheless, Mayer went ahead and hired de Castro in ...
Article in Marketing & Advertising

In recent years, native advertising has gotten a great deal of attention from advertising professionals and business owners. Recently, however, the Federal Trade Commission (FTC) ...
Article in Marketing & Advertising

Many users are turning to mobile technology for social media, news, and online shopping. This creates a great opportunity for experts in mobile advertising to carve out their own ...
Article in Marketing & Advertising

There's no promotion like self-promotion, and nobody is as eager to elevate your personal brand than you. Learning ways to advertise, or to promote yourself, as a worthy candidate ...
Article in Marketing & Advertising

Mobile methods of delivering content have become exceptionally popular. Companies looking to get their message out to the mobile market need advertising networks that can reach ...
Article in Marketing & Advertising

Each year, millions of consumers watch the Super Bowl—but not necessarily to see the football game. Many people tune in for the Super Bowl ads, which are known for their ...
Article in Marketing & Advertising

Old Spice has been a stalwart of the men's grooming market since 1938, but not all of those years were good ones. By 2000, when a new creative team came on board to try and up the ...
Article in Marketing & Advertising

Marketing is becoming more data driven, so it's necessary to keep up with the latest online trends, developments in your target market, and competitors' strategies so that you can ...
Article in Marketing & Advertising

Political ads are nothing new for seasoned professionals in the advertising market, but government-subsidized healthcare is a major change for many Americans. Obamacare ads have ...
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The advertising industry is awash in new advertising strategies that previous generations couldn't have dreamed of. Social media, embedded marketing, and native advertising are ...
Article in Marketing & Advertising

Advertising departments often have teams that work closely together, making it necessary to have a manager who motivates and inspires the team. An ineffective manager often lowers ...
Article in Marketing & Advertising

For advertising professionals and fans alike, the Super Bowl ads are often the most anticipated part of the big game. This year, companies have released teaser snippets of their ...
Article in Marketing & Advertising

Advertising trends come and go, and spotting the end of a fad can be challenging even for experienced advertisers. Many advertising trends are marketed as the way of the future, ...
Article in Marketing & Advertising

The commercials that air during the Super Bowl are in many ways as popular as the event itself. Advertisers who run Super Bowl ad spots during the timeouts and other breaks in the ...
Article in Marketing & Advertising

The marketing industry is an ever-changing source of innovation, and video advertising is no exception. Simple, straightforward ads are no longer in vogue. Complex, ...
Article in Marketing & Advertising

When it comes to advertising, Facebook ads offer businesses an unprecedented way to reach out to new audiences around the world. As of September 2013, the site reported more than ...
Article in Marketing & Advertising

Google is the biggest leader in Internet search technology in America, and its advertisements help fuel the bulk of the company's projects. Online ads are big business, and ...
Article in Marketing & Advertising

On July 3, 2013, Motorola released the first in a series of print and digital ads showcasing their newest smartphone, the Moto X. These creative ads promoted the phone's US ...
Article in Marketing & Advertising

Marketing tactics are incredibly important if you plan to run a successful business. Advertisements have tremendous power: they can elevate your company to the pinnacle of the ...
Article in Marketing & Advertising

An arms race has developed between advertisers and audiences. No sooner does an innovative marketing firm develop a new way to reach consumers—banner ads, for ...
Article in Marketing & Advertising

Advertising techniques of the past were so much simpler than they are today. Every time the holiday season rolled around in the 1950s, for example, it was largely a matter of ...
Article in Marketing & Advertising

As any past or present job seeker knows, a job search takes a great deal of time, energy, and resources. If you are applying for advertising jobs, the pressure to display your ...
Article in Marketing & Advertising

Advertising is a dynamic field with ever-shifting frontiers. Just as soon as a new advertising strategy is developed, the market becomes saturated and the prevailing advertising ...
Article in Marketing & Advertising

Once upon a time, the advertising industry was a much simpler place to navigate. Marketing agencies created tried-and-true-style billboards, flyers, and newspaper spreads for ...
Article in Marketing & Advertising

Traditional job-hunting methods may not give you the edge you need to find ad work in a tough economy. Advertising tips for job hunters often focus on creative ways to get noticed ...
Article in Marketing & Advertising

In the great scramble for an advertising audience, social media has finally taken its place as one of the hottest areas for development. Twitter, in particular, is the rising star ...
Article in Marketing & Advertising

In the advertising industry, certain words are commonly overused, meaning that they make little or no impact on potential employers. When it comes to advertising resumes, most ...
Article in Marketing & Advertising

In November 2013, Johnson & Johnson agreed to pay a $2.2 billion settlement in a lawsuit regarding false advertising in the marketing of the drug Risperdal. The case caught ...
Article in Marketing & Advertising

Businesses are finding it harder and harder to reach potential customers in a cluttered advertising marketplace. With the advent of social media, consumers have an overwhelming ...
Article in Marketing & Advertising

As the holiday shopping season draws to a close, advertisers are trying to appeal to shoppers who have waited until the last minute to purchase gifts. Some companies are using ...
Article in Marketing & Advertising

Advertising experts straight out of college and veterans in the field are likely to find themselves in the market for a job at some point in their careers. Finding a job in ...
Article in Marketing & Advertising

You would be hard-pressed to deny the overload of sponsored social media advertising you see every time you scroll down your favorite social media page. Similar to direct mail or ...
Article in Marketing & Advertising

Most modern advertisers know that companies need an online presence to succeed in today's marketplace. Google remains the king of Internet search engines, and the recent ...
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Search giant Google makes much of its income through online display advertising. A powerful algorithm matches ads to relevant content across the Internet, and business is booming ...
Article in Marketing & Advertising

Twitter is a modern-day phenomenon, but the company has lost money consistently throughout its eight-year history. Can Twitter advertising ever make money for the company?One of ...
Article in Marketing & Advertising

Facebook advertising tips usually focus on reaching the young adult and teen demographics. It makes sense, as Facebook got its start among college kids who were, for one reason or ...
Article in Marketing & Advertising

In 2005, Marissa Mayer, former executive and spokesperson for Google and current president and CEO of Yahoo!, promised that Google banner ads would never appear on Google's main ...
Article in Marketing & Advertising

Advertisers have less time to attract holiday shoppers this year, so holiday advertisements appeared earlier than usual in some markets. A few retailers are appealing to the ...
Article in Marketing & Advertising

A new video game console generation launches at the end of November. Advertisers inside and outside the gaming industry are watching the new game and hardware advertisements very ...
Article in Marketing & Advertising

From the time the company was founded in 1998, Google has made a big impact on the technology field. Advertising technology is no exception, especially when you consider the ...
Article in Marketing & Advertising

Twitter, Facebook, and other social media networks have millions of users, giving them a ready-made audience for advertisements. These networks are now developing monetization ...
Article in Marketing & Advertising

Branded content is not a new concept. What is new, however, is the name—or rather, the names given to this integrated advertising medium. Branded content steps over the ...
Article in Marketing & Advertising

In the advertising world, it is no longer enough to create an ad with great visuals and a cohesive message. Many agencies are trying to create viral ads, which are ads that ...
Article in Marketing & Advertising

Consumers are constantly bombarded with advertisements on their televisions, in their magazines and newspapers, and on their mobile devices. As a result, developing an advertising ...
Article in Marketing & Advertising

Few can argue against the fact that modern computing and video games have had a major impact on the ways that advertisers do business in the United States and across the world. ...
Article in Marketing & Advertising

Trends in the advertising industry tend to shift rapidly based on consumer desires and input from customers. Whether that input is volunteered or collected behind the scenes, it's ...
Article in Marketing & Advertising

If you're charged with responsibility for establishing and maintaining a public brand strategy, how can you tell if it's working? Is your brand strategy costing too much, or ...
Article in Marketing & Advertising

Whether you work with large corporations or small businesses, as an advertising professional, you should have an understanding of the burgeoning trend of using second screens to ...
Article in Marketing & Advertising

With billions of people browsing the Internet each day, it's not a huge surprise that online advertising can be beneficial to both the person selling the ad space and the ...
Article in Marketing & Advertising

Competitive advertising can be a lot of fun. Anybody above a certain age remembers the high-profile cola wars of the 1980s, in which Coke and Pepsi simultaneously ran vicious ...
Article in Marketing & Advertising

Content strategy is the new buzzword for businesses looking to expand their online profiles. While it may be considered a separate entity from advertising, advertising has ...
Article in Marketing & Advertising

Advertising professionals use a variety of digital media to attract attention, so it is no surprise that GIF files are becoming popular again. GIFs, or graphics interchange format ...
Article in Marketing & Advertising

Advertising is a tricky business. To work in the field is to spin several plates while walking a tightrope between extremes. Adopt an advertising strategy that soft pedals the ...
Article in Marketing & Advertising

Experts have been discussing the doom of television advertising for years, insisting that online advertising and social networks will be the end. However, television advertising ...
Article in Marketing & Advertising

Most large businesses start out as small companies or a number of small companies. In the advertising sector, growth seems inevitable—the standard, even. You establish a ...
Article in Marketing & Advertising

The recent recession's negative impact on auto sales began in America and subsequently ricocheted around the world. Today, the US auto industry is on the path to recovery ...
Article in Marketing & Advertising

In the age of digital media, advertising trends change rapidly. For advertising professionals, it is crucial to stay on top of the latest trends. Whether or not your company ...
Article in Marketing & Advertising

Flat design has been one of the hottest trends in Web-based graphics for quite a while now, but lately the style seems to be taking off among professional designers in the ...
Article in Marketing & Advertising

Advertising technology has been moving extremely quickly recently, and it seems it's about to take yet another new step. The idea of a set of glasses that tracks eye movements to ...
Article in Marketing & Advertising

Many creative advertising professionals take their cues from top designers, copywriters, and ad executives, so it is important to identify the best companies in the business. ...
Article in Marketing & Advertising

Fifteen years ago, social media experts were virtually unheard of. Now, however, you seem to find them everywhere. In fact, true social media experts have become an important part ...
Article in Marketing & Advertising

Honda recently released a short video titled "Hands" as a way to refresh its somewhat stale brand. Recent advertising trends have changed the way companies carry out ...
Article in Marketing & Advertising

The number of people who use smartphones every day has increased dramatically in recent years, leading some advertising professionals to wonder whether mobiles ads are a realistic ...
Article in Marketing & Advertising

In the battle of the smartphones, Apple remained on top for several years because of its iPhone devices. Google tried to fight back early with its own mobile phones, which used ...
Article in Marketing & Advertising

If your advertising firm is like most offices, you probably have employees from multiple generations. The gap in the generation of workers can make it difficult to get projects ...
Article in Marketing & Advertising

It's important for new graduates in the advertising field to be realistic about how an advertising firm operates. Shows like AMC's Mad Men often create an image in people's minds ...
Article in Marketing & Advertising

A critical function of advertising professionals is to understand what motivates individuals in the market. In past years, the American dream was an obvious place to begin with ...
Article in Marketing & Advertising

Rapid growth in the telecommunications industry has created many opportunities for advertising professionals. The millions of people who use smartphones, tablets, and other mobile ...
Article in Marketing & Advertising

Many Apple commercials are much like Apple products: stylish and innovative. One of the most successful Apple advertising campaigns featured two actors, with one portraying the ...
Article in Marketing & Advertising

Use the information consumers WANT to give you to increase your CTRs and post-click action rates—without increasing your spend. In just one minute on the Internet, ...
Article in Marketing & Advertising

They’re happy, they’re affluent—and they’re making financial decisions that impact not just themselves, but other generations as well. A recent Pew ...
Article in Marketing & Advertising

Like many people caught in the middle of Hurricane Sandy, I watched the weather through glass screens. I watched the news on television, from my laptop, on a tablet. I messaged ...
Article in Marketing & Advertising

Last week my fiancé and I drove from northeast North Carolina to south Florida. It was over 15 hours each way not including pit stops. Like most travelers to the sunshine ...
Article in Marketing & Advertising

When it comes to interviewing for a position in the marketing field, you will find in most cases that the interview will focus on examining your confidence, knowledge and ...
Article in Marketing & Advertising

Everyone loves pizza. No matter how old you are, it's hard to turn down a slice. In fact, in America, we eat a lot of pizza. According to some reports, Americans eat 46 slices per ...
Article in Marketing & Advertising

The creative side of advertising is a glamour field that many want to get into. But it’s also becoming increasingly crowded.  Far more so than when I got into the ...
Article in Marketing & Advertising

 Many areas of life require a certain amount of creativity. Getting a job is no exception.  But, after weeks, months, even years of looking, it’s easy to feel like ...
Article in Marketing & Advertising

  As an administrative professional, you may be asked to prepare a Press Kit to promote your company, its product or service. Press kits can be electronic or hard copy and ...
Article in Marketing & Advertising

I had lunch at a popular casual restaurant/art gallery yesterday in downtown Savannah. SoHo has an eclectic menu with fresh sandwiches and salads and the best tomato basil soup I ...
Article in Marketing & Advertising

Any type of communication involves being aware of who your audience is and how they might interpret it. If you think about it, almost everything we read or hear is filtered ...
Article in Marketing & Advertising

Don’t strike out In The Hot Seat. Be prepared to sell yourself when looking for a job.By Heather Fairchild - Heather is a multimedia developer with experience in web, film, ...
Article in Marketing & Advertising

If you have just graduated from college with a communications degree, you may be finding it tough to find a job. Join the club. With the unemployment rate hovering around 9.2%, ...
Article in Marketing & Advertising

About two months ago, I was approached by a local talk-radio station to contribute my career and job search expertise for a new program targeting Baby Boomers who are new or ...
Article in Marketing & Advertising

Be bold In The Hot Seat. Use new technology to increase your job search options. Which job search apps have you tried. Let me know what worked and what failed in the comments ...
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Image by Getty Images via @daylifeUnderstanding who your customers are is the key to success.How can a company that has achieved such a high degree of success in a short time end ...
Article in Marketing & Advertising

I was talking with a friend the other day who had been laid off from his past communications job about two years ago. He collected unemployment as long as he could, and when that ...
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Four weeks ago I called the owner of a local company that carries promotional items. I had known the owner for about twenty years. He is a good person and well meaning, but what ...
Article in Marketing & Advertising

A new site lets you take your Farmville experience out into the real world. Do you think you have what it takes?When I think of how many hours I've spent toiling in the hot ...
Article in Marketing & Advertising

According to a survey I am conducting for an article on workplace habits, earplugs would be a welcome addition to the employee supply cabinet. One of the most frequent complaints ...
Article in Marketing & Advertising

  You can lean a lot about marketing and selling a product by looking at Amazon's marketing strategy for Kindle.   Even when you have a great product, marketing and ...
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Find the motivation you need to get your career in communications going before you’re In The Hot Seat. By Heather Fairchild - Heather is a multimedia developer with experience in ...
Article in Marketing & Advertising

When it comes to finding a job in the communication field, one area that will help you be a top candidate, is to be able to communicate effectively. Being able to communicate to ...
Article in Marketing & Advertising

We “old timers” remember two competing songs from the past. While the BeeGees sang, “It’s only words, and words are all I have to take your heart away,” the Mamas and Papas were ...
Article in Marketing & Advertising

Let Harry Potter teach you some marketing tips. (Part Two) If you already read Part 1, welcome back! If you're just joining us, this is Part 2 of this series. At the beginning ...
Article in Marketing & Advertising

I had lunch at a popular casual restaurant/art gallery yesterday in downtown Savannah. SoHo has an eclectic menu with fresh sandwiches and salads and the best tomato basil soup I ...
Article in Marketing & Advertising

Mark Twain responded to a newspaper that had published his obituary saying, “The news of my death is greatly exaggerated.” Perhaps print communications can make the same claim. ...
Article in Marketing & Advertising

When presenting information to individuals and audiences, it is best to use illustrations that can paint a picture of what you are describing. Most people think in terms of ...
Article in Marketing & Advertising

Imagine a cell phone tower that fits in the palm of your hand. Although it could be mistaken for an elaborate toy resembling an updated Rubik’s Cube, the lightRadio by ...
Article in Marketing & Advertising

Is public broadcasting worth the buck? People who work in communications are wondering as the Senate is currently discussing ending funding for the endeavor. $400 million which ...
Article in Marketing & Advertising

Jen Aniston has a sex tape? No way! Take a look at her new viral video   Ok, ok. It isn't really a sex tape, but Jennifer Aniston's new viral video spot for Smart Water ...
Article in Marketing & Advertising

By: Randy SnyderThis is a continuation of my blog that was published on this site on 01/25 piece which addressed some marketing ideas that will have a short range affect on ...
Article in Marketing & Advertising

You may have noticed from some of my posts on this blog that I have a fascination with logos. Like advertising, logos can be highly effective ways for companies and organizations ...
Article in Marketing & Advertising

By Randy SnyderThere are many tried and true marketing techniques that can add revenue to your business for a chosen, limited time frame. The ideal marketing effort is one that ...
Article in Marketing & Advertising

You’ve got the knowledge. You’ve got the experience. You’re ready to take your photography business out of the darkroom and into the spot light. There’s one last thing you need, ...
Article in Marketing & Advertising

In the Hot Seat is an illustrated depiction of the good and bad ideas of job seekers in interviews. Thinking about a job in communications? Check out ...
Article in Marketing & Advertising

When you're in the job market, getting noticed can always be a challenge. In fact, recent statistics put the unemployment rate at about ten percent. That means about ten percent ...
Article in Marketing & Advertising

Some time ago, the sales force was gathered for our weekly meeting. The morning scuttlebutt was that one of the salesmen had been fired for a serious infraction. This was ...
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Creating the right environment for the development of cultural awareness within your organization does not happen by accident. At your next company meeting, make some time for ...
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The Chinese have a saying that goes like this, “Man without smile should not open shop.” What this statement communicates is that generally speaking, people like to do business ...
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Primarily an effective marketing plan is a “call to action” with an objective of motivating the reader to visit your place of business! Of course, using the correct ...
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Disney has acknowledged the elementary school age old battle of the sexes. In order to keep boys interested and box office returns up, they’re ditching the traditional princess ...
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This year hasn't been particularly kind to director Kevin Smith. First, there was the criticism and box office failures of his movie “CopOut”. Then, he made headlines after having ...
Article in Marketing & Advertising

We have all been there. Your friend is out of work and looking for a job. You find out that your company is hiring new people, and you know that your friend would be a great fit ...
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As a sales professional, you undoubtedly understand how to find prospects, personalize your pitch and close the sale. Why not take that knowledge and leverage it for a lucrative ...
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After producing over 3,000 titles and distributing over 4,000 since 1924, Metro-Goldwyn-Mayer (MGM) has filed for Chapter 11 Bankruptcy. The company was sold in a $2.85 billion ...
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Ever bought something based on celebrity advice? Or at least wanted to buy something? Of course, we all have, because that's what makes advertising so successful. I read ...
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What is the emotional and brand value to have a company’s name on the marquee of a sports stadium or some other municipal or public building? A theater? An event? A train station ...
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The rapid surge and popularity of blogs, twitter, and social media sites (Facebook now tops Google for weekly visits) clearly shows that people are communicating; a lot. In fact, ...
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In one very particular way, communications professionals have a great disadvantage – or advantage depending on how you look at it – in the job search than other professions:We’re ...
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Let's start with the premise that you have a degree in communications, marketing or public relations and are itching to get your first job. What do you do when you've perused ...
Article in Marketing & Advertising

As high schools and colleges start another school year, it’s a great time to reflect on how we wound up headed down our own chosen career paths. America’s Future, whether they be ...
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Communications people love to talk about communications people. Media people love to talk about media people. We’re as bad as the celebrities that always want to talk about other ...
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First we will a retail business and development of the advertising strategy. If a business is going to succeed and garner market share from competition, the business must have a ...
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Let's get this informational piece off on the right foot! “WIIFM!” is not found in Webster's! I feel that if comprehended and applied, my theory on consumerism may ...
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The term, “Guerrilla Marketing” became a familiar term during the recent and now passé’ dot.com era! It usually consists of inexpensive and unique ways to ...
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Rule #1: Insight Comes Before Inspiration. The most successful digital initiatives typically don't start with the idea for a cool new digital experience. Instead, they start with ...
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Whether you are trying to get students to attend an event or to check out your job postings, avoid these frequently made mistakes.1. Wasting time and money on advertising that ...
Article in Marketing & Advertising

Dark Marketing is slowly making its way into the advertising lexicon, and for good reason. Rock bands like Nine Inch Nails and burger giant McDonalds have unleashed its brand ...
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One of the greatest ways to get traffic to your website is by creating a online press releases. Press release websites have made it so easy to submit to and have your content ...
Article in Marketing & Advertising

I am getting a little confused looking at all the different affiliate type programs offering me a free Website to promote one product or the other. Each offer indicates that their ...
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When it comes to interactive advertising, much of the terminology can be overwhelming and confusing, especially if you are new to the medium. You hear different metrics and words, ...
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We all learned how to write in school, but in advertising, there are some simple techniques that experienced writers use to convey messages with greater impact and brevity. ...
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The competition is fierce and ad budgets are tighter than ever. If you’re looking to boost profits and gain market share, here are some things you can do to gain a bigger piece ...
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Product naming is a key aspect of branding. The name you ultimately choose will reflect who you are, your company’s personality and vision. But more importantly, it must ...
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“Many a small thing has been made large by the right kind of advertising.” Advertising is life made to look larger than life, through images and words that promise a wish ...
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Spending thousands of dollars on intricate marketing campaigns can put a strain on any business, especially small businesses that do not have the resources available to launch ...
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No matter how large or small your business is a marketing plan is essential for long-term success. Most large businesses have a marketing plan in place and develop new plans ...
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As Idependent Professionals we generate attention and interest by focusing on results and benefits, not on the process. But that's not enough to actually make the sale. The ...
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Central to successful marketing for Service Professionals is giving away valuable information. In fact all your marketing should revolve around this one simple principle: ...
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I get asked a lot… “What’s the best marketing strategy for me to use to promote my service?” Well it’s NOT Cold calling, NOT Direct Mail, NOT Networking… If fact NO marketing ...
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Since its inception, the advertising industry has been on the receiving end of critical body blows, with famous one-liners like H.G. Wells’ “Advertising is legalized lying.” ...
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Just about any organization, large, small or tiny, can and should have its own web site. Although many small business owners view the launch of their web site with a mixture of ...
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Writing for publication on the World Wide Web is much different than writing the traditional article for a print publication. In classrooms all across the world, students are ...

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